Simply Giving - Donate Toys Online to Australian Charities for Kids in Need

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Pro Bono Rates Simply Giving in Best Online Christmas Campaigns for 2014

18 Dec 2014

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Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box. Digital marketing expert Richenda Vermeulen takes a look at which Christmas campaigns are making waves.

SimplyGiving - A digital toy drive

What is it?

SimplyGiving is an online toy drive that provides Christmas gifts to kids in need. The digital-born company partners up with other organisations by embedding themselves into the heart of a company’s website. They provide organisations a streamlined way to include a toy drive into their Christmas campaign, eliminating many of the logistical hassles of hosting your own toy drive.

Why is it effective?

The idea works because it leverages the credibility of its partners (like Vinnies). They create a branded webpage for their partners which has a short description of what the charity is doing. It also displays a progress bar to show how close they are to reaching their goals

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Thanks Shirley from VIC for donating $218.93 worth of toys, including a 3C4G Nail Polish 7 Pack Days Of The Week

Thanks Irene from NSW for donating $15.49 worth of toys, including a Monopoly Builder

Thanks Monika from NSW for donating $20.49 worth of toys, including a Teenage Mutant Ninja Turtles TMNT Classic Collection Figure Assorted

Thanks Donna from VIC for donating $46.47 worth of toys, including a Cocomelon Deluxe Family Car & Figure

Thanks Freya from NSW for donating $65.98 worth of toys, including a Regent Wooden Cricket Set Size 5

Thanks Rozanna from NSW for donating $97.97 worth of toys, including a Faber Castell Young Artist Texture Painting Set

Thanks Melissa from NSW for donating $93.96 worth of toys, including a Wahu Phlat Ball Classic Assorted

Thanks Afia from NSW for donating $28.99 worth of toys, including a Barbie Family Puppy Slumber Party

Thanks Leo and Oliver from VIC for donating $84.47 worth of toys, including a Twister

Thanks Brooke from NSW for donating $30.99 worth of toys, including a Hungry Hippos Classic

Thanks Michael from NSW for donating $100.00 worth of toys

Thanks Elizabeth from NSW for donating $30.99 worth of toys, including a Fisher Price Little People Animal 8 Pack Assorted

Thanks Amy from NSW for donating $33.99 worth of toys, including a Clementoni Jumping Bot

Thanks Carmel from QLD for donating $200.00 worth of toys

Thanks Anita from NSW for donating $57.98 worth of toys, including a Billabong B Norfolk Trucker Cap Hunter

Thanks Xi from NSW for donating $100.00 worth of toys

Thanks Jonathan from VIC for donating $100.00 worth of toys

Thanks Stephen from VIC for donating $16.49 worth of toys, including a LEGO City Sports Car

Thanks Angela from VIC for donating $75.00 worth of toys

Thanks Bryan from NSW for donating $28.98 worth of toys, including a Air Loopz Stunt Plane Assorted